Neeta Lulla symbolises elegance, romance and opulence. Her designs are a unique blend of feminine fragility and power. Using India’s rich cultural heritage of craftsmanship, embroidery techniques and textiles Neeta Lulla creates her representation of Indian Bridal and diffusion wear that draws style inspirations from Edwardian silhouettes and patterns yet remains deeply rooted in tradition and forms.
Known for giving a contemporary touch to aboriginal textiles like Srikalahasti, Kanjeevaram, Banarsi, Paithani and Kalamkari the label offers the perfect fusion of cultural and ethnic influences blended with contemporary design that celebrates tradition and evolution through its collections, while intricately weaving every garment to perfection with impeccable artistry and quality.
Neeta Lulla is one of the most celebrated and respected names in the Indian fashion industry today. Counted amongst India’s top bridal fashion designers she has created nothing short of a legacy in the fashion and film industry in a career spanning over 30 years.
Starting her journey at the young age of 16 Neeta Lulla finished her formal education in Dressmaking and Apparel construction from SNDT University after which she got her first job with the famous fashion choreographer Jeanne Naoroji. Crediting her time there having taught her about how a fashion show is designed she later returned to her alma mater SNDT as a lecturer and thoroughly enjoyed her experience teaching.
She was soon offered her first film project to style. Taking the opportunity head on Neeta Lulla impressed everyone with her creativity and skill and in no time became one of the most celebrated designers of Bollywood having worked with leading directors and actors of the industry.
“ What I create is a beauty, the process of creating that beauty is magical and magic has the capability to transform ”
- Neeta Lulla
Following her success in Bollywood an increasing clientele wanted to be styled by her, so she began bridal design and trousseau consultation for brides to be and soon launched her label ‘Neeta Lulla’ couture showcasing her first show in Mumbai.
In 2005 Neeta Lulla launched her flagship store in Mumbai, to cater to her growing global clientele. Bridal, trousseau consultancy and diffusion wear are the primary offerings of Neeta Lulla label.
In 2008 she became the first designer to launch her online retail platform and by 2009 she established her distribution network over 5 continents. With the growing demand for her designs she was proud to recently launch her second flagship store in DLF Emporio, Delhi in 2016.
“ Competition with the self pushes your creative talent to the horizons of excellence you never know existed with yourself ”
- Neeta Lulla
Finding her design inspiration from different cultures and era’s Neeta Lulla has always been in the pursuit of product innovation. Whether it was incorporating Tanjore paintings in her designs to introducing pre stitched sarees in India in 2001 or Fibre Optics to her collection in 2017 she has always been on the forefront of curious exploration and experimentation.
Designing has always been her first passion and she takes great joy in passing on her knowledge and experience by teaching and mentoring the young design talent of India.
Driven by her curiosity to explore and an unwavering dedication to excel, she is a true artist and visionary and has played a big role in revolutionising the Indian fashion and film industry for which she has also been named as the ‘Czarina of Indian Fashion’.
AWARDS AND HONOURS
IIFA Best Costume Design Award (2000)
Bollywood Movies Awards (2001)
Zee Cine Award for Best Costume Designer (2002)
Bollywood Movie Awards (2003)
Kingfisher Fashion Award (2005)
IIFA Best Costume Design Award (2009)
Fashion Designer of the Decade Award at Satya Brahma (2016)