Fashion for me is a lifelong pursuit of excellence…an honest endeavour to interpret the mysticism that lies beneath the woven thread…

-Neeta Lulla

Neeta Lulla whirled into the fashion scene more than two decades ago. Hailed as the ‘Czarina of Indian Fashion’ Neeta Lulla is today a force to reckon with in the glamour and the fashion retail industry. Her designs have not only been recognized in India, but have also acquired great acclaims globally.

Expertise, clarity and creativity, humility arising from quiet confidence has earned her both respect and clientele of Bollywood’s famous personalities such as Aishwarya Rai, Katrina Kaif, Priyanka Chopra, Deepika Padukone, Rani Mukherjee, Juhi Chawla, Sridevi, Shilpa Shetty, and Sushmita Sen just to name a few.

Her several shows in different parts of the world such as the US, Canada, Monte Carlo, London, Dubai etc. have played a pivotal part in spreading the glory of Indian fashion. With over 375 films to her credit she has extended her design expertise to Hollywood projects like ‘Bride and prejudice’, ‘One night with a king’, ‘Mistress of Spices’, ‘Provoked’ etc. Her several awards accolades include four President Award for the films ‘Lamhe’, ‘Devdas’, ‘Jodha Akbar’ & ‘Balgandharva’ many more.

The Neeta Lulla flagship store was launched in Mumbai, India in 2005 to cater to her growing clientele and creative needs. Diffusion, Luxury prêt, trousseau consultancy and bridals is what the Neeta Lulla label caters to. Neeta also heads a firm called NSL Fashions Pvt. Ltd. that deals with exclusive bridals and trousseau packages. She is one of the leading names India’s industrial houses and high profile personalities swear by when it comes to their personal attire and bridal wear. She was also recently awarded Woman Entrepreneur of the year, 2010 and the firm NSL Fashion Pvt Ltd rated as one of the top 100 Small Business of the year 2010.

Her undying love for her work and her immense creativity serves as a motivating factor for many aspiring designers. For her designing is not merely a profession but a fanatical passion. For someone who says “I want it all. My family and my work, and I work towards it”, has certainly stood by it and has redefined success and burgeoning creativity.